In La Tribune, an economic op-ed on 12 November poses a simple question: AI is settling in everywhere across mid-sized and large companies, its value is measured far more rarely. The same morning, Maddyness warns its readers that they will fail to justify their 2027 AI budget. And from Beijing, Robin Li, head of Baidu, repeats that commercial adoption of AI is only beginning.
Three voices, one finding: the money goes out, the return is still to be proven.
This doubt runs from the markets down to the desk. Nvidia saw more than $400 billion evaporate in a few days over a personal affair, CoreWeave makes customers pay upfront to fund its chips, and data centres announced with fanfare will never come out of the ground.
The question running through AI finance, what all this returns, now reaches the budget line of a French business unit director.
2027 will be the year AI has to show its books. A subscription at $30 per person per month seems trivial; multiplied by a thousand employees over a year, it weighs $360,000 that no dashboard today ties to a precise gain. The finance department opening the budget review will not ask whether the tool is impressive, but how many hours it saved, on which task, and how we know.
We note that the rare skill, next year, will not be deploying one more agent. It will be measuring its value: setting a baseline before launching the tool, comparing before and after, attributing the gain to the machine and not to the gifted employee who uses it. That is organisational work, not a management-control reflex, and it is prepared before the review, not during.
AI stops being a promise you buy and becomes an investment you defend. Those who can put a figure on what it returns will keep control of their budgets. The others will watch them shrink at the first tight quarter.
The Masteria editorial team